What is an information marketer (infopreneur)? It is an entrepreneur who makes money by selling information or educational products or services. This can come in the form of video, webinars, screencasts, audio mp3 (podcasts), CDs, software, paper books, ebooks, memberships websites, speaking engagements, coaching, consulting, seminars, workshops, etc. Most information marketers focus their product offering in a specific niche. This is not an all inclusive list of the ways that people make money with information marketing.
Information products have been around for decades. Think about all of the many infomercials that you are probably familiar with from the 1980s- 1990s, like self-help systems. Some very popular examples of information products are Tony Robbins’s hugely successful program, “Personal Power II” or Carlton Sheets’s “No Money Down” Real Estate System.
Many of the old school information products were available by mail order catalogs or ordering through a toll-free number. I can remember a time when “information (and entertainment)” were available by dialing 1-900 or 976 phone numbers. Millionaires were made out of people who owned these types of hotlines.
This is great time to make money on information products, since the “infopreneur” has more access to people to market their products to. This is because of the power and reach of the internet. There are thousands of people who are taking their specialized knowledge, talents and hobbies and turning them into profits. Some good examples of information marketing at work are the people who actively create and sell their ebooks on Amazon and ClickBank. Other information marketers choose to build their own niche website and sell their information products there. Many information marketers make a living as affiliates and promote other people’s products and services.
You might be asking yourself if it is possible for you to make money with information marketing. The answer is a definite “Yes!”. There are some questions and factors that you should keep in mind if you plan to create an information product.
What are your goals and objectives? Get very clear about what form of information product you desire to produce and what it is that you intend to accomplish (outcome) by creating that product.
What type of message do you want to convey? You must be able to communicate the information to your audience in a concise and easy to understand manner. You should provide your target audience with the valued information that they seek. For example, if your target audience is dog breeders, then you should focus in on providing relevant information that would be extremely useful to dog breeders.
Do your market research and know your audience! Will anyone be interested in what you are offering? How eager are people to buy what you offer? What types of people would be interested in your information product? It is important that you understand how to find your audience and how to properly market to them.
Be passionate, frank and knowledgeable about what you talking about. You should write (speak) about topics that you know a great deal about/ and or have passion for. If you don’t know what you are talking about, then the information that you provide will not be very good and your audience will pick up on it.
Let’s suppose that you have very little knowledge on a topic but you still want to get into information marketing. The good news, is that you don’t have to be a genius or expert to create great content. As long as you have a strong grasp of reading and writing, you are capable of creating great content. The way I see it, you have two choices: You could either go the path of acquiring the knowledge to produce the information product yourself or you can outsource the task and pay someone to produce it on your behalf.
One of the most important things to keep in mind during this process is to enjoy what you are doing and have passion. If there is no passion in what you do, then you may possibly give up on your project long before it is completed. And remember: Provide solutions to problems or provide some value.